Brand: MEDICOM TOY
IP: BE@RBRICK
BE@RBRICK has long been a favorite among designer toy collectors, thanks to its iconic bear-shaped design, diverse artistic variations, and numerous highly sought-after collaborations with popular brands, artists, and IPs.
However, as its popularity continues to grow, counterfeit products have increasingly appeared in the market. Some imitations are carefully produced to resemble authentic BE@RBRICK figures, even replicating aspects of their appearance and packaging, making it difficult for buyers to distinguish genuine products from fakes at first glance.
Whether you are a BE@RBRICK enthusiast or considering purchasing a particular design, this guide will help you understand the key differences between authentic and counterfeit products. By examining important product details and identifying common counterfeit indicators, collectors can make more informed purchasing decisions and enjoy greater confidence when building their collections.
Multi-Dimensional Authentication Matrix
Authentication Criteria | Authentic Product Characteristics | Common Counterfeit Characteristics |
Packaging & Printing Quality | BE@RBRICK and MEDICOM TOY logos, along with product information, are clear and legible. Typography, layout, and barcodes are consistent with the corresponding official release. The outer box dimensions and internal packaging fit the specific product configuration. | Blurry brand names, spelling errors, rough printing, barcodes or product information inconsistent with the corresponding version, or improperly sized internal packaging. |
Foot Markings & Copyright Engravings | MEDICOM TOY, BE@RBRICK, and copyright information engraved on the feet are clearly defined, with typography and layout consistent with the corresponding production version. | Missing engravings, incorrect fonts, blurred lettering, uneven text alignment, or copyright information that differs from the corresponding official version. |
Head & Body Proportions | The proportions of the head, ears, torso, and limbs are well-balanced, with an overall silhouette consistent with BE@RBRICK’s standard design. | Unusual head or ear proportions, excessively wide or narrow bodies, irregular limb lengths, or an unbalanced overall silhouette. |
Material & Surface Craftsmanship | The outer shell feels solid and well-constructed, with a surface finish consistent with the corresponding design. Mold edges are neatly finished, while paint application and printed graphics are clear and precise. | Lightweight or unusually soft materials, prominent mold seams or burrs, rough surfaces, paint bleeding, missed paint areas, or misaligned printed graphics. |
Step 1: Examine the Packaging, Labels & Printing Quality
Packaging & Printing: Authentic BE@RBRICK packaging features clear and legible BE@RBRICK and MEDICOM TOY logos, together with accurate product information. Typography, layout, and barcodes should be consistent with the corresponding official release. The outer box dimensions and internal packaging should also be appropriately matched to the specific product configuration.
Counterfeit products may exhibit blurry brand names, spelling errors, poorly printed graphics, barcodes or product information that differ from the corresponding official version, or improperly sized internal packaging that does not fit the product correctly.

Step 2: Examine the Appearance & Overall Craftsmanship
Foot Markings & Copyright Engravings: Authentic BE@RBRICK figures feature clearly defined MEDICOM TOY and BE@RBRICK markings, along with copyright information engraved on the feet. The typography, engraving quality, and text arrangement should be consistent with the corresponding official production version.
Counterfeit figures may exhibit missing engravings, incorrect fonts, blurred lettering, uneven text alignment, or copyright information that does not match the corresponding official release.

Head & Body Proportions: Authentic BE@RBRICK figures feature well-balanced proportions between the head, ears, torso, and limbs, with an overall silhouette consistent with BE@RBRICK’s standard design.
Counterfeit figures may exhibit unusual head or ear proportions, excessively wide or narrow bodies, irregular limb lengths, or an unbalanced overall silhouette that differs noticeably from the official design.

Material & Surface Craftsmanship: Authentic BE@RBRICK figures feature a solid and well-constructed outer shell, with a surface finish consistent with the specifications of the corresponding design. Mold edges are neatly finished, while paint application and printed graphics are clear, precise, and well-executed.
Counterfeit figures may exhibit lightweight or unusually soft materials, prominent mold seams or burrs, rough surface textures, paint bleeding, missed paint areas, or misaligned printed graphics.

The characteristics outlined above are common indicators for preliminary screening purposes and may not be present in exactly the same way across all authentic products. Authentication should always be based on official product information for the same series and specific model, together with appropriate anti-counterfeiting verification methods.
A comprehensive assessment should consider multiple identification points rather than relying on any single feature.